How to Easily Apply Markups & Markdowns Across Products in QuickBooks Online

Managing product prices can be tricky, especially when you’re dealing with dozens—or even hundreds—of SKUs. Whether you’re running a retail shop, a wholesale operation, or a service-based business, keeping markups and markdowns consistent across your product catalog is crucial for profitability and customer trust.

In this post, we’ll cover why consistent markups and markdowns matter, how QuickBooks Online handles pricing adjustments manually, and an easier, automated way to make updates at scale.

Why Consistent Markups & Markdowns Matter

When pricing isn’t consistent, it can lead to:

• Profit leaks – Small differences in markup can eat into your margins.

• Customer confusion – Inconsistent pricing across locations or channels can erode trust.

• Time lost – Manually checking and updating prices one-by-one drains productivity.

By establishing a consistent markup or markdown strategy, you’re not only protecting your bottom line but also creating a better experience for your customers.

The Manual Way vs. the Automated Way

QuickBooks Online does allow you to adjust product prices, but the built-in process is manual. Typically, you’ll:

1. Navigate to your Products and Services list.

2. Open each product or service individually.

3. Adjust the sales price or cost field.

4. Save and repeat for every item.

This is fine if you have 10 items. But what if you have 500—or your supplier just raised costs across the board by 7%? Updating prices manually could take hours.

This is where automation comes in. By using a tool that integrates with QuickBooks Online, you can:

• Apply a percentage-based markup or markdown to all or selected products at once.

• Instantly sync updates back to QuickBooks Online.

• Save hours of repetitive work while maintaining consistent pricing.

  
  

A Quick Example

Let’s say your supplier increases costs by 5%, and you need to maintain a 20% markup on all items.

• In QuickBooks Online, you’d have to open each item, update the cost, recalculate the new price, and save.

• With an automated tool, you could select all items, set the markup percentage, and update everything at once.

This means your entire product list stays profitable—and you do it in minutes instead of hours.

Bringing It All Together

Consistent markups and markdowns are key to keeping your pricing strategy on track, but the manual approach in QuickBooks Online can be a roadblock for growing businesses.

If you’re ready to make bulk updates simple, our https://www.thepricingassistant.com/ integrates directly with QuickBooks Online to help you:

• Apply markups or markdowns across products in bulk

• Sync updates instantly

• Maintain consistency and accuracy with minimal effort

  
  

👉 Try it for yourself and see how easy batch pricing updates can be.